The network reports that Microsoft Corporation is developing a new strategy to introduce additional means of monetization into their games.
We are talking about projects spreading according to the F2P model, where there may soon appear, for example, banners with advertising real brands. At first, most of the profits from such integration will be sent to the game developers, but in the future the company will revise financial policies in the direction of increasing its own benefit.
So far, Microsoft did not announce a new idea officially, the leadership wants to smooth the potential dissatisfaction of the audience of players to smooth out the maximum. It would be more, because we will have to see the breakdown gameplay banners everywhere, and this is in projects where a priori has a shop with microplates.
Let’s see what format this idea comes to practical implementation.